Lab+4

Lab 4: January 27, 2011

Daniel Pink 6 Senses

**Play **  I think play is very interesting for it pushes a passion that many people suppress. When a person enters a workplace they intend to do a job and get paid. When workers are able to enjoy their environment it is demonstrated in their level of creativity. The CEOs at Google have already caught on to this and have included slides, pool tables, and large development rooms which include seats made of boats and other strange things to spark creativity, (Google, 2008). According to Pink, "the best inventors are playful. The best players are inventive," (Pink, 94) a demographic which Google does not lack.

 People like to play; when a mundane task can be transformed to something enjoyable, we are more inclined to cooperate. A great example of this would be Volkswagen's "Fun Theory" Campaign. The company is "dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better," (the Fun Theory, 2009). One of the most effective of the designs was the piano staircase at a subway station which resulted in a great difference in the number of commuters changing their behaviour and taking the stairs. Individuals were also able to propose and enter their own ideas to the Fun Theory Award competition.

 One of the most successful current designs dedicated to play is Apple’s iPad. Although there are various other uses, many of the successful apps are video games.

 Play is a successful element in promoting creative energy and productivity. Not only does it provide entertainment but it also makes tasks and work more enjoyable.

"Google Workplace Photographs - Google's Zurich Office." //Latest Email Hoaxes - Current Internet Scams - Hoax-Slayer//. July 2008. Web. 28 Jan. 2011. []

Pink, Daniel. "A Whole New Mind | Daniel Pink." //Daniel Pink | NYT and WSJ Bestselling Author of Drive//. Web. 28 Jan. 2011. []

//The Fun Theory //. Volkswagen Initiative, 2009. Web. 28 Jan. 2011. []